Sales Management Consulting

Sales managers too often find that the fires that must be put out every day keep them from actually managing. Goldberg works with sales managers to create accountability and feedback systems that decrease both the everyday problems, and the handholding that consumes the manager's time.

Website Design, CSR, and Sales Database Management

Perhaps the most valuable marketing asset you'll ever have is at the top of your homepage. Whether your website is generating sales or caring for existing customers (or both), your site is often the first contact potential customers have with your firm. We'll help you maximize and focus it's message, mission, look and functionality. Once your site is better than the competition's, the next step is to make sure its promoted and visible, especially in search engines. We can work with your existing branding or look-and-feel of your collateral, or help you upgrade these too. Our team can also help you design sales databases, intranets, and knowledgebase assets that allow better sales collaboration, lead follow-up and even target marketing.

Selling-System Design

Most companies compete for customers using only a part of their capabilities. Goldberg works with companies to identify all of their sales assets and build systems that use them to provide the greatest force against the marketplace, besting the competition and multiplying the sales force's effectiveness.

Product/Service Costing and Pricing

Too often product or service pricing is "seat of the pants" or "what the market will bear." There is a better way. It's extremely important to know the true costs of the products or services. Goldberg can help with both - accurate costing and the most profitable pricing.

Customer/Market Research

Goldberg provides both quantitative and qualitative research to bring the facts of the marketplace to the client's planning. The methodology includes unstructured interviews, focus groups, telephone surveys, computer kiosks and in-store intercepts.

Sales Compensation

Sales compensation has to satisfy three constituencies: the sales people, sales management, and financial management. We've helped companies construct performance-based compensation programs that provided the incentive sales that management wanted, the security and rewards the sales people wanted, and - for financial management - we did it without increasing the cost of sales.

Case Studies

• Occasionally, unexpected national events expose serious problems that had not been apparent to management. In this case we came in during the terrible economic effects following the 9/11 attacks, discovered serious marketing and training problems. Within four months we increased revenues fifty percent and returned the company to profitability. See details of this Case Study...
  
  
• The sales force was spinning its wheels, and sales were not sufficient to keep the company viable. We used some not-so-obvious tactics to arrive at an obvious solution: focusing the sales force on people who were ready to buy. See details of this Case Study...
  
  

See what our Marketing Enhancement services can do for your company...

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