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Schedule your no-obligation, no-risk consultation today and find the way to achieve your business goals. Use our email form or call:

404-261-3652


      

Our Services:
Measurement and Evaluation

If you can't measure it, you can't manage it.

Good management requires accurate and valid measurement of cause and effect. If you can't determine cause and effect objectively, or if you don't clearly understand their relationship, there's no way to know if what you're doing is actually accomplishing what you intend.


 


There are lots of people who can set up a spreadsheet that will perform various mathematical functions. But it takes understanding of business, cause and effect relationships and mathematical logic to effectively measure the results of any action. Clients are frequently amazed at what we can discover from their own records that was previously invisible to them.

We provide a number of effective measurement and evaluation protocols including:

  • Management Measurement
  • Customer Research, either sponsor-identified customer satisfaction studies or blind studies.
  • Market Research, both qualitative and quantitative.
  • Focus Groups
  • Lead Analysis and Qualification
  • Employee Indexing (an evaluation methodology that measures employees against the peer average.)

 


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William Goldberg & Company, Inc.
77 E. Andrews Drive - Suite 331
Atlanta, GA 30305

404-261-3652

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